Illustration / Campaign
McDonald’s Delivery
A delivery story, drawn in bold.
A vivid red field, dimensional yellow lettering and a miniature delivery route turn a familiar service into a graphic story. The McDonald’s Delivery artwork uses illustration to connect a bicycle, a scooter, food and a phone in one composition. Black outlines and deep shadows give the elements a shared visual rhythm, while the Golden Arches anchor the piece.
This project explores how recognizable brand colors and a concise illustrated scene can carry a campaign idea. The full artwork is presented below, with a link to its original Behance project.
Original project on Behance ↗